Effective Date: 01-01-26

Rich Lohman, Leader’s Edge, and any related brands, programs, products, communities, events, assessments, and websites we operate (collectively, the “Company,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, purchase our products or services, complete an assessment, join our email list, submit a form, attend an event, or otherwise interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

A. Information You Provide Directly

This may include:

Name

Email address

Phone number

Mailing address, now set to Grand Haven, Michigan, USA

Billing address

Payment-related information

Assessment answers and results

Application responses

Coaching or training intake information

Messages you send to us

Any information you provide when booking a call, joining a waitlist, attending an event, or making a purchase

B. Information Collected Automatically

When you visit our website, we may automatically collect certain technical and usage information, such as:

IP address

Browser type

Device type

Operating system

Referring URLs

Pages viewed

Links clicked

Date and time of visit

General location based on IP address

Cookie and tracking data

C. Information From Third Parties

We may receive information from service providers and third-party platforms we use, including payment processors, scheduling tools, analytics providers, advertising platforms, webinar platforms, membership platforms, CRM systems, and community tools.

2. How We Use Your Information

We may use your information to:

Provide and deliver our products, services, assessments, coaching, events, and memberships

Process transactions and send receipts or confirmations

Respond to inquiries and customer service requests

Schedule calls, meetings, or events

Send newsletters, updates, promotional emails, and other marketing communications

Personalize your experience

Improve our website, offers, content, and customer experience

Analyze website traffic, campaign performance, and user behavior

Maintain records for internal business purposes

Detect, investigate, or prevent fraud, misuse, or security issues

Comply with legal obligations and enforce our agreements

3. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to improve website performance, remember preferences, measure traffic, understand user behavior, and support marketing and retargeting efforts.

You can usually control cookies through your browser settings. Please note that disabling cookies may affect certain site functions.

4. How We Share Information

We do not sell your personal information for money. We may share your information in the following situations:

Service Providers: with vendors who help us operate our business, such as payment processors, email platforms, CRM systems, analytics providers, scheduling tools, webinar tools, community platforms, and customer support tools

Business Operations: with contractors, advisors, and team members who need access to perform services for us

Legal Reasons: when required by law, court order, subpoena, or to protect our rights, property, safety, or users

Business Transfers: in connection with a merger, sale, restructuring, acquisition, or transfer of some or all business assets

With Your Consent: when you direct us or authorize us to share your information

5. Email and Marketing Communications

If you opt in to receive emails from us, we may send you educational content, promotions, event updates, product announcements, and related communications. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

Even if you opt out of marketing emails, we may still send transactional or service-related messages, such as purchase confirmations, account notices, program updates, and support communications.

6. Payment Processing

Payments may be processed by third-party payment providers. We do not store full payment card details on our own servers unless specifically stated. Payment information is handled according to the payment processor’s terms and privacy practices.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Data Security

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

Request access to the personal information we hold about you

Request correction of inaccurate information

Request deletion of your information, subject to legal exceptions

Opt out of certain marketing communications

Request information about how your data is collected, used, or disclosed

Appeal or exercise other rights provided by applicable law

To make a privacy request, contact us at: [email protected]

We may need to verify your identity before processing certain requests.

10. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended, including rights to know, delete, correct, and limit certain uses of personal information, subject to applicable exceptions.

California residents may request:

The categories of personal information we collected

The categories of sources from which personal information was collected

The business or commercial purpose for collecting, using, or disclosing personal information

The categories of third parties to whom personal information was disclosed

The specific pieces of personal information we collected, where required by law

Deletion or correction of certain personal information, where applicable

To submit a California privacy request, contact us at: [email protected]

We will not discriminate against you for exercising applicable privacy rights.

11. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate legal compliance. If you believe a child has provided personal information to us, contact us so we can take appropriate action.

12. Third-Party Links and Platforms

Our website or communications may contain links to third-party websites, tools, communities, or services. We are not responsible for the privacy practices or content of those third parties. Please review their policies separately.

13. International Users

Our business is based in the United States. If you access our website from outside the United States, you understand that your information may be transferred to, processed in, and stored in the United States.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised Effective Date. Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at: [email protected]