

Business owners, executives, and team leaders ready to grow.

Clarity, confidence, and consistency that creates real results

Real coaching. Real accountability. Real leadership growth.




1. Lead with clarity in every decision you make.
2. Build accountability that drives measurable results.
3. Get real feedback from other growth-minded leaders.
4. Stay consistent through weekly group coaching calls.
5. Develop confidence and composure under pressure.
6. Grow your influence without burnout.
This is where great leaders sharpen themselves week after week.
Rich Lohman is an executive and leadership coach with over two decades of experience helping business owners, entrepreneurs, and teams achieve clarity, confidence, and measurable growth.
As the founder of Project 12:02 and creator of RichLohman.com, his mission is simple: help people lead themselves first so they can lead others better.
Through The Leader’s Edge, Rich combines real coaching, practical tools, and community accountability to help leaders grow in ways that last.
With The Leader’s Edge, you’ll finally have a proven roadmap that adapts to you.
Support that keeps you moving instead of getting stuck.
You’ll gain clarity on what truly matters, build the confidence to lead yourself and others effectively, and develop a repeatable system to achieve your goals faster and with less stress.
You’ll move from burnout to balance, from guessing to growing, and from isolation to a community that fuels your success.
This is leadership growth built for real life, accessible anytime, anywhere.



Weekly Live Coaching Calls (Value: $12,000 per year)
Rich AI, your 24/7 leadership companion (Value: $1,500 per year)
Leadership Clarity Tools and Frameworks (Value: $797)
Private Community of Growth-Minded Leaders ($1,200)
Lifetime 50% Discount on All Future Events and Trainings
Total Value: Over $15,497+
Your Investment Today: $1,000 Lifetime Access (first 200 leaders only)
After 200 members: $500/month
Once this window closes, the price becomes $500 per month and the bonuses are removed.
Secure your place today and gain lifetime access to everything for just $1,000.
Lifetime. Once you join, you’re in for good.
All sessions are live twice per week on Zoom and recorded so you can rewatch anytime.
Yes. You’ll have all the tools and the resources you need to get results.
When we hit 200 members or December 31, whichever comes first.
Most leaders wait for life to slow down before they start growing. The truth is that growth begins the moment you decide to stop carrying everything alone. You do not need to show up perfect. You only need to show up willing.