

Business owners, executives, and team leaders ready to grow.

Clarity, confidence, and consistency that creates real results

Real coaching. Real accountability. Real leadership growth.




1. Lead with clarity in every decision you make.
2. Build accountability that drives measurable results.
3. Get real feedback from other growth-minded leaders.
4. Stay consistent through weekly group coaching calls.
5. Develop confidence and composure under pressure.
6. Grow your influence without burnout.
This is where great leaders sharpen themselves week after week.
Rich Lohman is an executive and leadership coach with over two decades of experience helping business owners, entrepreneurs, and teams achieve clarity, confidence, and measurable growth.
As the founder of Project 12:02 and creator of RichLohman.com, his mission is simple: help people lead themselves first so they can lead others better.
Through The Leader’s Edge, Rich combines real coaching, practical tools, and community accountability to help leaders grow in ways that last.
With The Leader’s Edge, you’ll finally have a proven roadmap that adapts to you.
You’ll gain clarity on what truly matters, build the confidence to lead yourself and others effectively, and develop a repeatable system to achieve your goals faster and with less stress.
You’ll move from burnout to balance, from guessing to growing, and from isolation to a community that fuels your success.
This is leadership growth built for real life, accessible anytime, anywhere.


Weekly Live Coaching Calls
Rich AI, your 24/7 leadership companion
Leadership Clarity Tools and Frameworks
Private Community of Growth-Minded Leaders
Lifetime 50% Discount on All Future Events and Trainings
Total Value: Over $7,000+
Your Investment Today: $1,000 Lifetime Access (first 200 leaders only)
After 200 members: $500/month
This exclusive offer closes once we reach 200 members or the clock hits December 31, whichever comes first.
After that, access increases to $500 per month.
Secure your place today and gain lifetime access to everything for just $1,000.
Lifetime. Once you join, you’re in for good.
All sessions are live twice per week on Zoom and recorded so you can rewatch anytime.
Yes. You’ll have all the tools and the resources you need to get results.
When we hit 200 members or December 31, whichever comes first.
Now it’s time to lead yourself with clarity and confidence.
Join a room where growth is the standard and leadership transformation happens every week.
Lead yourself first. The rest will follow.